Branding
Branding – The Myths and The Realities
By Masterminds Groups at December 11, 2010 | 7:59 pm | 0 Comment
Branding is easier said than done. Advertising gurus the world over are still mulling over what exactly defines branding. Why does one brand score over others and why does one fail to generate customer confidence despite everything going supposedly right for it? Is it the logo? Is it the color? Is it the design of your ads, your brochures, the packaging of your more...
Why Corporate Identity is a Very Powerful Communication Branding Tool
By Masterminds Groups at December 5, 2010 | 8:30 pm | 0 Comment
Corporate identity is very much achieved by the brand building and marketing strategies of the company. So how actually is a brand built? It is done through the help of branding tools like logo designs, business cards and brochures. Brochures and advertisements are the most powerful communication branding tools as you get to distribute them to anyone around your locality. more...
Small Business Branding Practice
By Masterminds Groups at November 30, 2010 | 8:28 pm | 0 Comment
Branding is a unique thing that can create business longevity for you. I am not saying that that is going to happen initially, those that have bad business practices, after a year or two, or even six months, they will soon become like that, they will wonder where their next sale is going to be. So hopefully they could even turn it around, if you are like that you are more...
Corporate Internet Branding
By Masterminds Groups at November 19, 2010 | 8:26 pm | 0 Comment
The Internet is a ubiquitous Corporate communications and sales channel, however many companies are still not utilizing much of its power. That could be because of loyalties to comfortable old channels or that there aren’t enough Internet marketing experts to take their brands into the digital realm. Regardless of the hold-ups in leveraging internal or external more...
What Is Branding?
By Masterminds Groups at November 8, 2010 | 8:24 pm | 0 Comment
Most business owners start with hiring a logo designer to work on their business image, and whilst this is right, it’s important to be clear on what your brand ethos will be before ink hits paper…or with modern design methods it’s more like ‘before mouse hits screen’. If you aren’t clear on what important messages you wish to present to your customers, you more...
